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Beyond // Identity
Logo design process
A clear path from understanding your business to handing over the approved identity.
Logo design process
- 01
Understand
Understand the business, audience and desired brand direction.
- 02
Explore
Explore suitable visual concepts, typography, form and color direction.
- 03
Develop
Develop the strongest identity direction into a professional logo.
- 04
Refine
Refine the selected direction based on agreed feedback.
- 05
Finalize
Prepare the approved logo and agreed variations for handover.